vivalawright
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VivalaWright

Brand identity, stationary and supporting materials for my personal design pseudonym, VivalaWright. The name itself is a playful take on my initials and surname (Luke Adam Wright) and also reflects my autonomous status as a freelance designer (Viva la Wright roughly translates to ‘long live the Wright’).

 Considering these influences, I wanted to create a seal or stamp like marque that could appear independently but also sit seamlessly alongside my design output as a subtle means of identification. Baring this in mind I drew influence from traditional makers marques to create a bold iconic monogram. To accompany the identity I selected a muted black and white colour palette and created some visually intriguing marbled imagery that adds to the cult like feel of the marque.

Considering these influences, I wanted to create a seal or stamp like marque that could appear independently but also sit seamlessly alongside my design output as a subtle means of identification. Baring this in mind I drew influence from traditional makers marques to create a bold iconic monogram. To accompany the identity I selected a muted black and white colour palette and created some visually intriguing marbled imagery that adds to the cult like feel of the marque.

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