Under the art direction of Studio Et Cetera I was asked to design the visual identity for Ravideo from Finland. Ravi Is a form of harness racing which connects a two wheeled cart to a horse, hence the connecting letterforms used in the logo.
When designing the logo it was important to create something bold and dynamic, focusing on both the video and sporting elements of the brand whilst ensuring that it would remain strong onscreen. In addition I created a set of icons to support the logo in order to maintain a consistent voice throughout the online and video content.
Copyright Vivalawright 2016