Pan y Vino is a traditional & rustic Spanish restaurant based in Logroño, La Rioja. The region's wine is widely recognised as some of the best within Spain to which it compliments great food and produce, these characteristics lead to fierce competition within the capital city. After 10 successful years of business Pan y Vino decided it was time to update their branding to match the high standards of their food. It was also a great time to reengage with their existing clients whilst opening up to new ones. After some in depth research into the business and a number of tasting sessions, it became clear what they wanted to achieve. The result is a contemporary, minimal identity inspired by the heritage and rustic cuisine served in the restaurant. This is accompanied by a muted colour palette and supporting stationary printed on uncoated stocks. Lastly the branding was integrated into a responsive website where it sits against large format photography of the restaurants star dishes.
Photography by Lorena Martinez