Flat Cap Beers are an independent beer company from the south of England. Their mission is to create, brew and source top notch craft beers for the discerning drinker. Flat Caps’ range is centered on a collection of characters, all with their own stories and characteristics much like the beers they represent. As part of an increasingly popular and competitive market Flat Cap required a brand refresh to bring the design in line with their great tasting beers.
Stage one was to rethink their identity, utilising a script logo to highlight the careful thought and levels of curation that go into creating their range. Following that the characters were redrawn in a universal style and the labels restructured to boost shelf presence and brand recognition. Design and Illustration whilst at A-Side Studio.